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Connecting the care in the latest OSF Annual Report.

News | OSF HealthCare | By andrea

In their latest annual report, OSF wanted us to help them show how they’ve deployed a variety of innovations, technologies and processes to better integrate healthcare delivery across the entire OSF system. The report helped connect the care between patients and caregivers, specialists and primary care physicians and each individual OSF entity.

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hippo wins two Best of Shows in Illinois!

News | OSF HealthCare | By andrea

Two different campaigns for two OSF Healthcare clients recently won Best of Show ADDY Awards from the American Advertising Federation.

In the Peoria ADDY’s, our “All Together Better” campaign for OSF HealthCare took Best of Show Overall. The multimedia campaign was OSF’s first system-wide effort to unite their growing healthcare system under a single, focused vision. And in Rockford, our “Love Your Doc” campaign for Rockford Cardiovascular Associates – part of OSF HealthCare – took Best of Show-Media in the Northern Illinois ADDY’s.

Obviously, hippo loves all the attention. But the real heroes are the folks at OSF. One of our OSF HealthCare clients said it best. “While we’re sincerely honored by these awards, the honors truly belong to our doctors, nurses and caregivers who live out OSF’s mission every day: to serve every single patient with the greatest care and love,” said Jim Farrell, senior vice president – marketing and communications at OSF HealthCare.

We totally agree … and we’re fortunate enough to have such great clients who trust us to help tell their stories. Congrats to everyone at OSF HealthCare and Rockford Cardiovascular Associates. Also, a big nod to our partners at Bark Productions and 19 Below for their help on both campaigns.

hippo puts the Art into Heart Care

Interactive | News | St. Luke's Hospital | By shan

When St. Luke’s Hospital in St. Louis asked hippo to help them build awareness for their cardiovascular services, one differentiator stood out in the research. Patients reported really high satisfaction with their experiences. That got us thinking…what if we could somehow translate that positive patient experience into a consumer experience?

So, partnering with t2+Back Alley Films, we created an experiential campaign that let people create digital art on an 11-foot heart shaped canvas. Using Microsoft Kinect technology and a custom-designed digital color wheel, people could wave their arms to create individualized “heart art”, which could then be shared via texting and an online gallery.

The campaign revolved around the idea that in the hands of St. Luke’s cardiovascular experts, heart care was an art.

The installation rotated between two St. Louis malls over four weekends. During the time it was open to the public, more than 4,000 hearts were created, an average of one heart per minute.

Lots of props to t2+Back Alley Films Films for their immense help and hard work – and to our St. Luke’s client for trusting us to do something so
unconventional.

Click here to see a short behind-the-scenes video.

New spot shows a better way to get test results

Broadcast | News | OSF HealthCare | By shan

For the past couple of years, OSF HealthCare has been investing heavily in new technologies to better connect caregivers, specialists and patients within their system of care. Part of that investment has gone to a new online health management system called OSF MyHealth.

With OSF MyHealth, patients can go online – anywhere, anytime – to see test results, schedule doctor appointments, refill prescriptions and more. So, instead of waiting for that call from your doctor, you can simply go online and see everything you need to see.

To get word out about OSF MyHealth, hippo created a humorous spot that shows that you don’t need to “drop” everything to manage your healthcare. Including pianos.

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Making healthcare “all together better.”

Broadcast | News | OSF HealthCare | By shan

OSF All Together Better TV commercial

As one of the largest healthcare networks in Illinois, OSF Healthcare has been aggressively moving to unite their hospitals, clinics and physician practices under a single system-wide strategy.

Although they’ve always shared a strong sense of Mission, each group has, traditionally, acted mostly independent of each other, especially in their marketing efforts. However, OSF management has charged the network to think as “one system,” and has invested heavily in new processes and technologies to better link the network together.

Hippo’s been helping out, too, by creating OSF’s first ever system-wide campaign, designed to show that no matter where you are in life, OSF’s seamless healthcare network helps make everything “all together better.”

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Who says healthcare can’t be creative?
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