hippo who? >>> budget calculator

Numbers matter in healthcare.

Fortunately for caregivers, there are plenty of tests, computers and machines to get them the numbers they need quickly and accurately.

For healthcare marketers, however, there is no magic machine to help them find the right numbers for their budgets.

So…that got us thinking. What if we could develop a fast, easy calculator to help healthcare marketers quickly determine an “industry standard” budget? Something to at least help get them started.

Viola. The hippo Budgetometer.

Of course, hospitals come in all shapes and sizes, as do their strategic objectives. The Budgetometer won’t answer everything. But it could be an interesting place to start.

Enter your number of fully licensed beds

Enter your gross patient revenue dollars

Enter the percentage of your net patient revenue to your gross patient revenue. Don’t have that? Try 45% – the industry standard.

Enter your net patient revenue dollar figure (if nothing is entered, it will calculate based on what you entered above).

Pre-populated based on the number of licensed beds entered above. Based on industry standards of: <101 beds 0.59, 101-200 beds 0.76, 201-400 beds 0.69, 400+ beds 0.74.

The suggested total marketing budget for your hospital based on the factors entered above.



The creative alternative to healthcare marketing ... from MBB.

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