If there’s one area of a hospital that can generate a happy feeling, it’s the maternity floor. Happy little babies. Happy moms and dads. Happy little oohs and ahhs all around. So when OSF St. Joseph in Bloomington, IL asked for our help in getting word out about their new birthing center, we created this cute little “happy” TV spot.
Budget and timing were super tight. We also needed to pull in a few art assets from a campaign the hospital had already started. So, we settled on a stylistic animated approach that celebrated the opening in a whimsical and unexpected way. Our very own designer, Kevin Brimmer, generated the illustrations in-house, while our friends over at T2 brought it to life.