Although National Doctors’ Day has been an officially recognized day since 1990, it seems that, lately, more and more providers are starting to call attention to it. Typically, that’s been through a print ad or two, posters and maybe a direct mail piece.
But hippo got to thinking: is there a better way to engage the public … to help them express their appreciation for their doctors?
That thinking led to the creation of “High-Fives for Healing Hands” – a templated microsite that hospitals can brand. The site allows viewers to give “virtual high-fives” to the physicians they appreciate, and then share their “high-fives” with others. It’s also designed as a “responsive” site, meaning it’s optimized for viewing on multiple devices, including iPads and smartphones.
We rolled out our first one this past March for OSF HealthCare, a 9-hospital system in Illinois. Within 11 days, they logged almost 7,000 online visits. What’s more, the average viewer spent more than 3.5 minutes on the site submitting and viewing “high-fives.”
If your healthcare organization is looking for a better way to promote National Doctors’ Day – and digitally engage your patients – give us a call. We’ll show you a creative alternative that’s already proving to work.