hippo is pleased to announce that OSF Healthcare System Web Specialist Scott Lungwitz has been nominated to participate on the Board of Directors for the Illinois Society for Healthcare Marketing and Public Relations. Scott will begin his 2-year term of office as an at-large board member in November after announcement and introduction of the new Board of Directors is made at ISHMPR’s Annual Meeting on November 1-2, 2012 in Chicago.
Scott is also presenting at this year’s ISHMPR Annual Meeting, along with colleagues Vickie Parry and Brian Moloney of Imaginary Landscape regarding the successful implementation of the online First Appointment Request module for the Illinois Neurological Institute. Way to go, Scott! And best of luck to Scott, Vickie and Brian with their presentation!
Hippo releases new social platform for healthcare brands
Although National Doctors’ Day has been an officially recognized day since 1990, it seems that, lately, more and more providers are starting to call attention to it. Typically, that’s been through a print ad or two, posters and maybe a direct mail piece.
But hippo got to thinking: is there a better way to engage the public … to help them express their appreciation for their doctors?
That thinking led to the creation of “High-Fives for Healing Hands” – a templated microsite that hospitals can brand. The site allows viewers to give “virtual high-fives” to the physicians they appreciate, and then share their “high-fives” with others. It’s also designed as a “responsive” site, meaning it’s optimized for viewing on multiple devices, including iPads and smartphones.
We rolled out our first one this past March for OSF HealthCare, a 9-hospital system in Illinois. Within 11 days, they logged almost 7,000 online visits. What’s more, the average viewer spent more than 3.5 minutes on the site submitting and viewing “high-fives.”
If your healthcare organization is looking for a better way to promote National Doctors’ Day – and digitally engage your patients – give us a call. We’ll show you a creative alternative that’s already proving to work.
See more here. 1 2 3 4 5