Health care reform continues to evolve, and hippo is helping Heartland Health evolve with it. Most recently, we launched a new health care model called Mosaic. Mosaic clinics not only treat traditional health issues, they offer untraditional support for a variety of lifestyle issues. From eating right, to financial stress to family issues, Mosaic is helping people proactively deal with life changes that can affect their health.
Along with naming the new brand, we designed the logo, signage and other branded materials. We also shot a new TV spot to introduce the brand. The spot follows, frame-by-frame, a changing family, and positions Mosaic as the health care partner that is changing with them.