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A new kind of spot for a new kind of care

Broadcast | Mosaic | News | By Andrea

Health care reform continues to evolve, and hippo is helping Heartland Health evolve with it. Most recently, we launched a new health care model called Mosaic. Mosaic clinics not only treat traditional health issues, they offer untraditional support for a variety of lifestyle issues. From eating right, to financial stress to family issues, Mosaic is helping people proactively deal with life changes that can affect their health.

Along with naming the new brand, we designed the logo, signage and other branded materials. We also shot a new TV spot to introduce the brand. The spot follows, frame-by-frame, a changing family, and positions Mosaic as the health care partner that is changing with them.

Check it out here. 1 2 3

Another “seamless” campaign for OSF

Broadcast | News | OSF Saint Anthony Medical Center | By Andrea

Here’s a local interpretation of a system-wide branding campaign we just finished for OSF Saint Anthony in Rockford, Illinois.

While “seamlessly” dovetailing into the system-wide campaign we created last year, this new “localized” effort highlighted area providers, technologies and initiatives exclusive to OSF Saint Anthony.

Print, radio and online ads added additional support. And “OSF Street Teams” took the message directly into local communities, handing out promotional items like water bottles and sunscreen at area public events.

Check it out here. 1 2 3

It’s about time … a new spot from hippo

Broadcast | Heartland Health | News | By Andrea

When it comes to stroke, time matters. That’s the point Heartland Health wanted to make in talking about their TeleMedicine Video technology, which helps stroke specialists turn back the clock … by allowing them to make a fast diagnosis, even when physical miles separate them from their patient. So hippo came up with an animated spot that graphically showed the precious functions of our brain that could be saved by getting timely diagnosis and treatment.

Refocusing one hospital’s passion for great care.

Broadcast | OSF Saint Francis Medical Center | By Shan

When St. Francis Health Center in Topeka, Kansas asked us to help breathe new life into their tagline – Innovative Care With A Soul – we created a series of :15s that played off their intense focus on delivering passionate care. The spots playfully show how their doctors are so focused on delivering great care – it shows in everything they do. Even when it’s at home doing everyday things like trimming shrubs or waking up the kids.

Radio, print and online banners also directed people to a microsite where they could see the innovative things St. Francis caregivers focus on everyday.

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New spot shows a better way to get test results

Broadcast | News | OSF HealthCare | By Shan

For the past couple of years, OSF HealthCare has been investing heavily in new technologies to better connect caregivers, specialists and patients within their system of care. Part of that investment has gone to a new online health management system called OSF MyHealth.

With OSF MyHealth, patients can go online – anywhere, anytime – to see test results, schedule doctor appointments, refill prescriptions and more. So, instead of waiting for that call from your doctor, you can simply go online and see everything you need to see.

To get word out about OSF MyHealth, hippo created a humorous spot that shows that you don’t need to “drop” everything to manage your healthcare. Including pianos.

See more: radio | online

The creative alternative to healthcare marketing ... from MBB.

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