When St. Luke’s Hospital in St. Louis asked hippo to help them build awareness for their cardiovascular services, one differentiator stood out in the research. Patients reported really high satisfaction with their experiences. That got us thinking…what if we could somehow translate that positive patient experience into a consumer experience?
So, partnering with t2+Back Alley Films, we created an experiential campaign that let people create digital art on an 11-foot heart shaped canvas. Using Microsoft Kinect technology and a custom-designed digital color wheel, people could wave their arms to create individualized “heart art”, which could then be shared via texting and an online gallery.
The campaign revolved around the idea that in the hands of St. Luke’s cardiovascular experts, heart care was an art.
The installation rotated between two St. Louis malls over four weekends. During the time it was open to the public, more than 4,000 hearts were created, an average of one heart per minute.
Lots of props to t2+Back Alley Films Films for their immense help and hard work – and to our St. Luke’s client for trusting us to do something so
unconventional.
Click here to see a short behind-the-scenes video.
Giving a healing place … a friendlier face.
As one of only two downstate hospitals for kids, Children’s Hospital of Illinois never turns a child away for care, no matter what their financial situation. They’ve been a godsend for countless parents.
Problem was, they were so focused on caring for kids, their website had grown outdated and clunky. They asked hippo to help them reimagine it.
Because they’re part of the OSF HealthCare system, the website had to work within a templated structure that all OSF facilities subscribe to. What it didn’t have to do, though, was look like other OSF facilities.
So, borrowing from brand standards we established for their ad campaign, we gave the new site a fresh look – one to reflect the positive energy and happy outcomes for which they’ve become known. And, working with OSF’s internal development team, we retooled the user experience, adding new dropdown “mega-menus” and reorganizing content around the way patients wanted to access information for their child.
The result has been spectacularly received. More importantly, it’s helping families find the care they need while expanding OSF’s vision to truly transform health care.
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