As one of only two downstate hospitals for kids, Children’s Hospital of Illinois never turns a child away for care, no matter what their financial situation. They’ve been a godsend for countless parents.
Problem was, they were so focused on caring for kids, their website had grown outdated and clunky. They asked hippo to help them reimagine it.
Because they’re part of the OSF HealthCare system, the website had to work within a templated structure that all OSF facilities subscribe to. What it didn’t have to do, though, was look like other OSF facilities.
So, borrowing from brand standards we established for their ad campaign, we gave the new site a fresh look – one to reflect the positive energy and happy outcomes for which they’ve become known. And, working with OSF’s internal development team, we retooled the user experience, adding new dropdown “mega-menus” and reorganizing content around the way patients wanted to access information for their child.
The result has been spectacularly received. More importantly, it’s helping families find the care they need while expanding OSF’s vision to truly transform health care.