It’s a common problem. How do rural hospitals convince people that they have the same quality specialists that nearby urban hospitals have?
When Cass Regional posed that question to hippo, we suggested an outreach effort to referring physicians. After all, they’re the ones most likely to influence where patients seek specialists’ care.
So we created a bound book to introduce Cass Regional’s four surgeons to referring physicians – and to show that expert surgeons were as close as their backyards.
The books were designed to project a neighborly personality. To support that notion, the surgeons themselves are touring local referral physicians and hand-delivering the books, along with lunch.
Billboards and print ads are also getting word out to local residents that expert surgeons are in their backyards, too.
Celebrating 20 years of fighting breast cancer in KC
hippos like giving back, so it’s no surprise that many of us are involved in a variety of organizations. For Gina Littlejohn, hippo account coordinator, the one near and dear to her heart is Susan G. Komen Greater Kansas City, where she volunteers on their marketing task force committee.
Gina didn’t waste any time volunteering hippo to help design posters to commemorate the group’s 20th anniversary.
We took them two ideas initially. They liked both, so we ended up turning one into an ad series and the other into a poster. The ad series celebrates local survivors with portraits and personal quotes, while showing that the organization has raised more than $10 million for local communities over the past 20 years. The poster celebrates the local Susan G. Komen Race for the Cure by highlighting the t-shirt designs from the past two decades.
So far, they’ve been a huge hit. Since debuting them in April, the group has plans to do 14 more portrait posters. 20 local survivors to celebrate 20 years of local giving.
Check out the first series here. 1 2 3 4 5 6
And be sure to visit their website to see how you can get involved.