St. Luke’s Hospital

Art of the Heart Experience.

When St. Luke’s Hospital in St. Louis asked us to build awareness for their cardiovascular services, we got to thinking: what if we could translate their 99% positive patient experience ratings into an actual consumer experience? The result was called “Art of The Heart” – an experiential exhibit that invited people to create and share digital “art hearts” on an 11-foot, heart-shaped canvas.

The results? During the time Art of the Heart was open, more than 4,000 hearts were created and shared – an average of one heart per minute.

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