Healthcare News Round-Up: August 8

August 8, 2018

, VP, hippo
Doctor Holding "healthcare news" sign

Don’t let the weather fool you. It’s not quite fall yet. But you are just in time for another edition of the latest Healthcare News Round-Up!

  • There are a lot of claims that get thrown around in healthcare marketing campaigns. But the responsibility to verify those claims could be the most important part of the campaign. Does your campaign need a check-up?
  • Everyone wants to make their boss happy. But do you know what the C-Suite expects from you and your marketing team? This article provides some insight.
  • Aesthetic Healthcare Doctors market themselves in many traditional and non-traditional ways. But email is still king (even though most don’t have the structure in place to support a proper nurture program).
  • And finally, as a follow up to our most recent hippo webinar which focused on the changing social media landscape in healthcare (which you can watch here), our podcast choice this week focuses on best practices for Instagram Stories. Enjoy!
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