Healthcare News Round-Up: May 11

May 11, 2018

, VP, hippo
Doctor Holding "healthcare news" sign

Mother Nature seems to have skipped spring (at least here in the Midwest) and gone straight to summer. Don’t make the same mistake by skipping the latest Healthcare News Round-Up!

  • Technology can be a point of differentiation for healthcare marketers as they try to drive service-line volumes. How many of these promising AI applications do you believe you’ll be promoting within the next five years?
  • Nashville is a hotbed for hospitals and healthcare systems, so it’s not a surprise to see the healthcare tech industry take hold of the market. But beat Silicon Valley? That may be a surprise worth keeping an eye on.
  • As National Nurses Week winds down, it’s a good time to reflect on the strategies used by organizations to recognize some of its most-valued associates. Whether it be press releases, catchy social posts or something else, there are numerous ways to engage both internal and external audiences through stories of nursing compassion and care. What have you found that has worked best for your organization? We’d love to hear from you.
  • Healthcare marketing leaders have numerous responsibilities and many hats to wear. Oftentimes, one of the areas that doesn’t get the attention it deserves is engaging and educating one’s own marketing team. This week’s podcast recommendation from HBR Ideacast argues that on-the-job learning is the key to keeping people motivated. Give it a listen; your team will thank you later.
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