Healthcare News Round-Up: September 14

September 14, 2018

, VP, hippo

School’s back in session and so is another edition of the latest Healthcare News Round-Up!

  • Chief Marketing Officer jobs are valuable, strategic positions usually led by healthcare veterans. So why are so many health systems hiring CMOs from the outside the industry?
  • Apple continues to strengthen its health capabilities with the introduction of the new edition of Apple Watch this week and its impressive EKG reader. It’s only a matter of time until your team will be asked to promote the synergy between wearable technology and your service lines.
  • The rise of analytics in healthcare marketing, specifically in the last few years, has been astounding. But is your team using it the right way by allowing data to inform you of your options or are you using it as a defense mechanism and allowing the numbers to make all the decisions? Here’s why it makes a difference and what you should consider.
  • You’re smart. You’re experienced. You’ve had a lot of success throughout your career, but how do you raise your personal status within the industry? This week’s podcast selection might help you shed some light on the subject. Listen to Robin Farmanfarmaian as she explains how you can “Become a Healthcare Thought Leader.”
Filed under: Thought Leadership

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