Something for Everyone: An Ode to Healthcare Marketing Conferences

April 13, 2018

, VP, hippo
photo of man speaking at conference

You may think if you’ve been to one healthcare marketing conference, you’ve been to them all. But that’s not exactly true. Sure, there are similarities from one conference to the next, but there are quite a few differences, too. There are the industry staples that have been around for decades bringing out world-renowned speakers to draw the masses. The regional stalwarts comprised of neighboring states to make the event feel bigger and attract bigger audiences. Then there are the plucky upstarts finding their footing and building their communities one professional at a time.

Recently, I was able to attend a conference that would fall into the latter of those categories. The Healthcare IT Marketing & PR Conference (or HITMC for the cool kids) was held in New Orleans last week. And aside from the opportunity to present with our client Doug Spear from Shawnee Mission Health on the success of MyHealthKC.com, the thing that stuck out to me the most about the conference was the enthusiasm that emanated from its attendees. Everyone was super welcoming. And I’m not just talking about the organizers. That includes the other attendees as well. You really got the feeling that these people wanted to be together and talk shop. It was refreshing.

This is the fifth year the conference has been in the rotation for healthcare professionals since it was founded by Healthcare Scene’s John Lynn (a.k.a. @techguy, himself). Along with Healthcare Scene’s Colin Hung, John and team put on a three-day event that paired a family atmosphere with its keynote speakers, panel discussions, and small-group sessions. But make no mistake, the conference’s intimate nature did not detract from the quality and value the conference attendees received.

Overall, from the famous New Orleans beignets to the hilarious Bob Ross references, HITMC18 had a little bit of something for everyone in the healthcare IT, marketing and PR fields. There are enough healthcare marketing conferences to go around, but I’m not sure there’s enough of me to make it around to all the conferences so I, for one, am glad that no two are alike.

Filed under: Thought Leadership
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