Made the scene
Week to week
Day to day
Hour to hour
The gate is straight
Deep and wide
Break on through to the other side
– Jim Morrison
I’m going to go out on a limb and say that when the late, great Jim Morrison wrote the lyrics to “Break On Through (To the Other Side)” he probably wasn’t thinking they would someday be used in a blog post about healthcare marketing. Although with the amount of pharmaceuticals he consumed, I wouldn’t put anything past him.
Healthcare marketers live out his words by working week-to-week, day-to-day, and hour-to-hour just to keep their department wading through the deep and wide. It’s challenging to remain proactive in healthcare marketing. It may be due to the fact that organizational strategic goals aren’t always communicated into marketing objectives or marketers may not have complete buy in from leadership. There are many reasons why reactive marketing has become a way of life for the industry.
But that’s where hippo comes in.
We are an independent healthcare consultancy, specializing in helping healthcare systems leverage consumer-centric marketing and advertising strategies. We believe consumerism is pivotal, not only in raising patient satisfaction, but in driving volumes as providers continue to shift into patient-focused, value-based models.
It’s what we call “The Other Side of Healthcare.”
We ask tough questions. We offer unconventional perspectives. We disrupt traditional healthcare marketing approaches by delivering unexpected ideas that are different, impactful and measurable. We treat healthcare like a business—because that’s what it is—and patients like consumers.
And you probably need help. Chances are, you’re now responsible for a bigger portion of that business than you were in the past, so there’s also more pressure on you to succeed. But for the sake of your sanity, your departmental growth and your organization, you shouldn’t have to do it alone. Hell, even superheroes need help from their friends once in awhile.
With that in mind, know that you now have another resource at your disposal to help you stay proactive. As you explore our website, you’ll find relevant case studies, blog posts and insights from our stable of healthcare marketing consultants, educational videos, webinars and more.
So, let me be the first to welcome you to “The Other Side of Healthcare.” It’s time to break on through …