Physician Recruitment Journal Read More

When it came to recruiting top-notch doctors to Peoria, IL, Children’s Hospital was having trouble attracting candidates. It wasn’t that they weren’t impressed with the facilities or the organization. They just didn’t know enough about the area. So we came up with a leather-bound “travel journal” that introduced new doctors to the hospital, but also gave them an “insider’s” tour of Peoria’s surprisingly vibrant community. After just nine months, the journal helped Children’s Hospital exceed their annual physician-hiring goal by nearly 100 percent.