Brand Launch Read More
When Heartland Health approached us about their new health care model, they had no name, no tag and no brand. We started from scratch. The name “Mosaic” is designed to convey all the various pieces that go into a healthy life, including emotional health, financial stability, creative outlets, healthy habits and more. To us, they were offering more than health care, so we called it “Life Care.” Along with name and logo development, we designed signage, collateral and other branded materials and created a new campaign to introduce a new kind of health care.