My Dad Campaign Read More

There’s a lot that can affect your heart – and a lot that it can affect. That’s the message OSF cardiovascular physicians asked us to convey. To us, it seemed that men – our primary target – are pretty used to being lectured to about their heart. But one motivating reason to take heart health seriously is your family … especially your kids. So we created an animated campaign that focused on a six-year-old telling her story of how her dad’s cardiovascular issues interfered with their games of tag.