PRC Campaign Read More
Good news, they say, travels fast. In this case, it took about two weeks. That’s how fast we got two animated spots on air for OSF Saint Francis Medical Center. When a new consumer perception study showed that locals preferred OSF two-to-one to their competitors, we didn’t waste time – or money – in spreading the word. By getting the two cost-effective spots to market so quickly, we pre-empted a key competitor’s attempt to put their own spin on the study, which for them wasn’t the best news.