The World Looks Different Read More

When you’re seriously overweight, the world looks different. Airplane seats, stairs, turnstiles – things thinner folks take for granted can cause intense anxiety, embarrassment, even fear in people living with obesity. That was the insight we tapped into for this bariatric campaign. The idea was to show people that we understand what they’re going through and let them know there is hope.

TV

Radio

Print

Outdoor

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