Celebrating 20 years of fighting breast cancer in KC
with Susan G. Komen Greater Kansas City
Morehippos like giving back, so it’s no surprise that many of us are involved in a variety of organizations. For Gina Littlejohn, hippo account coordinator, the one near and dear to her heart is Susan G. Komen Greater Kansas City, where she volunteers on their marketing task force committee.
Gina didn’t waste any time volunteering hippo to help design posters to commemorate the group’s 20th anniversary.
We took them two ideas initially. They liked both, so we ended up turning one into an ad series and the other into a poster. The ad series celebrates local survivors with portraits and personal quotes, while showing that the organization has raised more than $10 million for local communities over the past 20 years. The poster celebrates the local Susan G. Komen Race for the Cure by highlighting the t-shirt designs from the past two decades.
So far, they’ve been a huge hit. Since debuting them in April, the group has plans to do 14 more portrait posters. 20 local survivors to celebrate 20 years of local giving.