hippoPod Webinar - Programmatic Buying

Targeting the right patients at the right time with the right messages.

Read MoreThis year, U.S. advertisers will spend more than $3.36 billion on programmatic buying to increase consumer engagement. Sure, you've heard of this technology. But what is it, really? And how are leaders in healthcare using it to grow patient volumes?

That's what you'll find out in this hippopod webinar. Check out what two digital media experts have to say about programmatic buying.

TWO KANSAS CITY COMPANIES TAP MBB+HIPPO AS NEW AGENCY

MBB+hippo Selected to Represent Rx Savings Solutions and Sizewise Worldwide

Read MoreLEAWOOD, Kan. (March 11, 2015) – Local advertising agency, Muller Bressler Brown, has recently added two new local brands to its growing roster of healthcare clients. Under its healthcare division, hippo, the agency has begun representing Rx Savings Solutions of Overland Park, Kan., and Sizewise of Kansas City, Mo. As the official agency of record for both companies, MBB+hippo has been charged with advertising, creative consultation, digital media, earned media, brand strategy and website development.

What started as a side-venture for Michael Rea, PharmD in 2008, Rx Savings Solutions has since grown into a fulltime operation. Key contracts for Rx Savings Solutions include the State of Kansas Employee Health Benefits Plan and BH Media Group, a subsidiary company of Berkshire Ha ... (read more)

THE MUTUAL FUND STORE TAPS MBB AS AD AGENCY

Full-Service Agency Oversees New Advertising Direction

Read MoreLEAWOOD, Kan. (February 24th, 2015) – Local advertising agency Muller Bressler Brown (MBB) has been appointed the agency of record for The Mutual Fund Store, a nationally branded, independent Registered Investment Adviser (RIA) organization.

The Mutual Fund Store will draw on the full-service agency for strategic direction, marketing tactics and creative consultation. MBB will also concept and produce creative campaigns and provide multi-channel engagement strategy, as well as sales team support.

"MBB’s experience, compelling creative concepts, and digital and strategic expertise has proven to be a great asset for us,” said Nick Jacobson, Chief Marketing Officer at The Mutual Fund Store. “We look forward to building upon our relationship, as The Mutual Fund Store expands its business and brand throughout the country.”

Founded in 1996, The Mutual Fund Store opened its first location in Overland Park, Kan. Since then the company’s system of fee-based RIA firms has grown nationwide to include more than 120 company and franchise locations across the U.S. It has also bolstered services and offerings to provide financial planning, optimizing Social Security benefits and healthcare planning in retirement, in addition to investment advice.

“Working with The Mutual Fund Store has been a great opportunity for our agency to showcase our strategic and creative thinking,” said Jim Brown, Partner and Chief Operating Officer at Muller Bressler Brown. “We look forward to leveraging our expertise to develop innovative marketing solutions that drive visibility and create brand awareness among mainstream investors.”

About The Mutual Fund Store
The Mutual Fund Store® is a collective system of RIAs with more than 120 offices nationwide that builds and manages customized portfolios of mutual funds and exchange traded funds to help clients achieve their long-term financial goals. The company was founded in 1996 on the principle that every investor has the right to a financial advisor who acts in their best interests.

The Mutual Fund Store investment advisors have access to deep knowledge and support from the economists and analysts in The Mutual Fund Research Center®. This team of experts is dedicated full-time to evaluating mutual funds and developing asset allocation recommendations for our advisors to use with their clients.

The Mutual Fund Store offers a variety of resources for investment education, including “The Mutual Fund Show,” a nationally syndicated radio program that airs in more than 70 markets. For more information, please visit themutualfundstore.com.

About MBB
Founded in 1982, MBB is a full-service agency with offices in Leawood, Kan., and Peoria, Ill. The firm works in the business-to-consumer and business-to-business categories for regional and national brands, offering clients big agency thinking without the big agency hassles. MBB also operates a division called hippo that works exclusively in the healthcare category. For more information, visit mbbagency.com.

Holiday Pub Crawl 2014

Take a peek into our favorite tradition.

Read MoreFor the past 5 years, we've celebrated the holidays the only way we know how - with booze. Each year, a committee is chosen, and they painfully vet through "finest" drinking establishments of KC to quench our thirst. It's serious business!

So take a peek into our beloved tradition ... and don't worry, the karaoke wasn't THAT bad.

Chili Fridays

Winter Fridays are better with chili.

Read MoreNow that we're in our second year of Chili Fridays, we feel confident this new tradition is here to stay. So much so, that we wrote a haiku:

When it hits the lips
Chili is warm and cozy
Hippopotomus

Oh, and we made a quick video. Enjoy!