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Richard Cherra

Vice President, Strategy and Development

Richard leads his teams through a diverse range of projects from strategic planning and branding, through integrated campaigns and enterprise-level website development. Richard excels at seeing through the clutter to identify a problem and present a logical solution that solves the business requirements. Richard has the ability to quickly grasp a comprehensive understanding his client’s business, unique features and values relative to the competition and the industry as a whole.

Bob Waddell

Vice President of Hippo

Bob’s a “small-town Iowa guy” that came to us from Nebraska. After picking up his BS in Advertising from Morningside College, he racked up some impressive agency experience on a wide variety of brands that included Nebraska Lottery, Arby’s, KFC, UPS Store and Salvation Army. He also spent four years directing digital strategy. Here at MBB, he focuses on creating and managing effective marketing strategies for our hippo healthcare brands.

When he was working security at the Double Tree in Omaha, Bob broke up a fight with one these guys.

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Mary Cisetti

Account Manager

Mary’s a member of our Account Management Team working with clients in the healthcare industry. Prior to her role as account manager, Mary spent two years working on our Earned Media team, helping clients communicate with consumers through social media, digital relations and street team engagements. A Summa Cum Laude graduate of the University of Missouri – Kansas City, she spent a year working with brands like Galderma, Alvogen and the American Italian Pasta Company before joining MBB.

We aren't really sure why she keeps wearing this outfit around the office, but she's sort of become the unofficial mascot around here.

Erin Jurado

Account Supervisor

For nearly a decade, Erin’s worked on business-to-business accounts as diverse as construction and animal care. At MBB she leads the Rx Savings Solutions, UMB Healthcare, Nueterra, Bothwell, and B.E. Smith accounts. She graduated from KU with a degree in journalism. She and her husband, Michael, have two dog “celebrities.” Millie and Louie who are the faces of a pet food brand. Erin, to her husband’s chagrin, is a huge St. Louis Cardinals and Pittsburgh Steelers fan.

The Jurado family welcomed a handsome baby boy into the family back in March.