Earning Power: The Changing Social Media Landscape in Healthcare

Join us as we take a deep dive into the past, present and future of social media marketing.

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The Evolution of Social Media: Learn how social media has changed within the last decade, including where it is today and where we see it going.

Why Organic Still Matters: Social media is a very large pay-to-play space now, but there is still a time and a place for organic social media, especially with healthcare systems and community hospitals. Learn when to use organic and how it can increase brand loyalty and engagement.

Examples of What Works: See examples of healthcare marketing that is “pushing the envelope” with tactics that include Facebook Live, Social Contests, Pinterest, Event Engagement, User-Generated-Content, Instagram Stories, and Timely Content/Videos on a budget.

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