Marketing to the Modern Family

Richard Cherra and Bob Waddell discussed the topic of generational marketing and consumer segmentation. From Baby Boomers to Digital Natives, they explored whether generational divides actually exist for consumers or if they are merely perceptions based on what we think we know. In addition, they showed how to better segment your audiences by creating personas that can be used to better craft future healthcare marketing plans.

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Ready for the other side of healthcare?

Come on Over