Content Marketing and Strategy
For hippo, content marketing and content strategy pull users into your brand orbit and help you to cultivate relationships. By solving the problems patients have, you can show them that you’re with them every step of the way—we do this by making sure you’re providing helpful information and resources.
Content strategy begins by defining content goals and creating audience personas alongside a content management and governance plan. Essentially, it’s a blueprint that shows how onsite and offsite content will be used to accomplish organizational goals.
Content marketing gives your audience a reason to interact with you. This interaction allows you to generate quality leads and nurture those leads. By creating, optimizing and deploying content across designated channels (website, SEM, or social), you can foster engagement. We’re here to help you create that content and measure that engagement to make the most of your patient leads.