American Academy of Family Physicians

Reaching primary care physicians is no easy task. And nobody knows this quite like media buyers interested in getting their message in front of them. Busy travel schedules. No call lists. The barriers are out there. But not with AFP. As the number one journal in primary care, they make finding providers simple. We created a campaign for them with a character named Dr. Wally. By inviting people to find her, we demonstrated just how easy AAFP makes it to connect to your target audience.