OSF Healthcare

The ABCs of an ACO.

When OSF was named one of the country’s first Pioneer ACOs, it was big news to hospital administrators. But, let’s face it, that’s complex stuff. Staff members and employees had no idea what an ACO even was. OSF administrators found themselves struggling to communicate what it meant for their staff and patients. They came to us wanting to shoot a video of their CEO defining an ACO. We had a different idea. We introduced them to Ted.

Ted was an instant hit, getting more than 16,000 internal views. In fact, other healthcare systems began picking up on the video, asking OSF if they could somehow customize it to use for their own staffs. This inspired OSF and hippo to jointly license the video to other systems, allowing OSF to considerably offset their initial investment in the production.


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