If there’s a will to introduce new doctors with video, there’s a way–a way that produces incredible results. In this case, we created a 2.5 minute informative video featuring Dr. Dhir, a brand new Electrophysiologist at St. Francis Health in Topeka. And in just two months after filming and posting the video, it received a whopping 130,000 completed views.
The video not only introduced Dr. Dhir to thousands of people, but it educated potential patients about his specialty in easy-to-understand terms while promoting St. Francis Health. The video was also promoted with SEM, as a pre-roll video across targeted networks, through sponsored Facebook posts, on the St. Francis Health website and with ads in the Topeka Capitol Journal.